Privacy Policy

A legal disclaimer

Last updated: 13 November 2025

Operator: BellaRide Explore (ABN 42 589 783 570) ("BellaRide", "we", "us", "our")

0494 363887

Drysdale VIC 3222

BellaRide respects your privacy. This policy explains how we collect, use, disclose, store and protect your personal information in Australia in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). By using our services or website, you agree to this policy.

1. What we collect

We collect the minimum information necessary to deliver our services: Identity & contact – name, email, phone, address, emergency contact, booking details. Age & rider suitability – date of birth/age range, height (for bike sizing), competency declarations.
Payment data – payment method details processed by our payment provider (we do not store full card numbers).
Waivers & incidents – signed waivers, acknowledgments, incident/near‑miss reports, insurance claim information.
Government ID (sighted only) – licence/passport may be sighted at pickup; copies are stored only where required (e.g., fraud investigation).
Marketing preferences – opt‑in status, survey and feedback responses.Website & app data – device/browser information, IP address, cookie IDs, analytics events, pages viewed, referring sites.
Images/video (consent‑based) – photos or media captured by or shared with BellaRide only with your express consent.
We avoid collecting sensitive information (e.g., health data). If you voluntarily disclose a relevant medical condition for safety, we will handle it with extra care and limit access.

2. Why we collect it (purposes)

Bookings & customer service – confirm reservations, communicate updates, manage rider waivers and checklists.
Safety & compliance – verify identity, meet legal obligations, manage incidents and insurance.
Payments – process charges, holds, refunds and detect fraud/chargebacks.
Operations & improvement – maintain equipment, plan staffing, improve routes, perform analytics.
Marketing (opt‑in) – send news, offers and feedback requests; run promotions and referral campaigns.
Legal & business – handle complaints, disputes, audits, risk management and corporate transactions.
Where practical, you may interact with us anonymously or using a pseudonym (e.g., general enquiries). Some services (bookings, safety) require accurate details.

3. How we collect it

Directly from you via our website forms, booking flow, email/SMS, phone and on‑site at pickup/return.
Automatically through cookies, pixels and similar technologies on our website.
From third parties where permitted (e.g., booking partners, payment processors) or where you authorise sharing (e.g., social logins, referral links).

4. Cookies, analytics & online advertising

We use cookies and similar technologies to operate the site, keep you signed in, remember preferences and understand usage.
Analytics: We may use analytics tools to measure traffic and performance (e.g., page views, device types).
Advertising: We may use pixels/tags to measure campaign effectiveness and show relevant ads.
Controls: You can adjust browser settings to refuse some cookies. Blocking essential cookies may affect site functionality. Where required, we will present a consent banner.

5. Lawful basis & direct marketing

While Australian privacy law does not require a specific EU‑style lawful basis, we generally handle personal information for purposes you would reasonably expect, with your consent, to perform a service you request, or to comply with law.You can opt out of direct marketing at any time using the unsubscribe link or by contacting us.

6. Disclosure to third parties

We disclose personal information only when necessary for the purposes above, including to:
Technology & hosting providers (website, booking system, cloud storage, email/SMS).
Payment processors (for charges, refunds, fraud prevention).
Insurance, legal and medical providers (for incidents/claims).
Analytics and advertising partners (aggregated/limited data where possible).
Regulators or law enforcement (where required by law).
Some providers may store information outside Australia. Typical locations include the United States, the European Union, Israel and Singapore. We take reasonable steps to ensure overseas recipients protect personal information in line with the APPs and our contracts.
We do not sell personal information.

7. Data security & retention

We take reasonable steps to protect personal information from misuse, interference, loss and unauthorised access, modification or disclosure. Measures include access controls (role‑based/MFA), encryption in transit, secure payment processing, staff training and vendor due diligence.
We keep personal information only as long as needed for the purposes set out in this policy (and as required by law). Typical retention:
Bookings & waivers: 7 years (or longer if legally required for insurance/claims).
Incident records: until claims are resolved plus statutory periods.
Marketing contacts: until you unsubscribe or your account becomes inactive.
Analytics/cookies: per tool settings; often 14–26 months.
When information is no longer required, we will take reasonable steps to de‑identify or securely destroy it.

8. Access & correction

You can request access to or correction of your personal information. We may need to verify your identity. In limited cases permitted by law, we may refuse access and will explain why. Contact us using the details below.

9. Children & young persons

Riders under 18 require parent/guardian consent. We do not knowingly collect children’s personal information without appropriate consent.

10. Notifiable Data Breaches

If a data breach is likely to result in serious harm, we will assess promptly and, where required, notify affected individuals and the Office of the Australian Information Commissioner (OAIC) under the Notifiable Data Breaches scheme.

11. Links to other sites

Our website may link to third‑party sites. We are not responsible for their privacy practices. Review their policies before providing information.

12. Complaints & contact

If you have a privacy concern or complaint, please contact us first so we can help:
Email: info@bellaride.com.au
Phone: 0494363887
We will acknowledge your complaint and aim to resolve it promptly. If you are not satisfied with our response, you can contact the Office of the Australian Information Commissioner (OAIC) for guidance on next steps: oaic.gov.au.

13. Changes to this policy

We may update this policy to reflect changes in law, our services or vendors. The latest version is published on our website and is effective when posted. Material changes will be highlighted for a reasonable period.